Sami Arpa, founder and CEO of Largo AI will be presenting a workshop similar to the one he hosted last year at Cannes, demonstrating how AI is beginning to play a significant role in the industry.
Film industry scepticism about in part because firms such as Netflix and Amazon have thrived by using technology to guide decision making. Both use complex and jealously guarded algorithms to recommend specific content for their audiences, and analyse audience data to underpin their commissioning and acquisition decisions.